BOMA Magazine: Communicating in a Crisis
A rock-solid crisis communications program must address a wide variety of potential threats and take into account the modern nature of communications. When access to social media is as near as the smartphone in one’s pocket, information—including false information—can travel quickly.
“If there’s a communication vacuum, it will be filled,” says P. Marc Fischer, BOMA Fellow, CCIM, CPM, LEED Green Associate, RPA, president and CEO of InspiRE Commercial Real Estate Services in Baltimore. And it won’t always be filled by the most reliable voices. “In the absence of clear information coming from an authoritative source, Twitter begins to fill the void with information that might—or might not—be factual,” cautions Fischer. So, what is a property manager—caught between easing the fears of a shaken tenancy and communicating proper, accurate information—to do? An emergency preparedness strategy is crucial, and communication figures heavily into that equation
Learn more about how communicate effectively in a crisis and read other great content in the latest issue of BOMA Magazine.
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