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BOMA Magazine: How to Make CRE Technology Work for You
Technological advancements are unquestionably making our lives easier, so why do they sometimes seem to make our jobs harder? Because technology isn’t magic, even in commercial real estate. “Technology is just a tool to achieve something,” says Deborah A. Boyer, executive vice president and director of Asset Management at San Francisco-based Swig Company. “You can’t just place a new piece of tech in your building and expect it to solve all your problems; you need to properly evaluate it and create an implementation plan as you would for any other new initiative.”
Boyer acknowledges this has become a little more complicated lately. “I think we are all struggling to keep up with tech now because there’s been such a flood of new products into our industry,” she explains. “For a long time, commercial real estate technology wasn’t in the spotlight—it wasn’t a ‘sexy’ industry for tech start-ups—but now, the floodgates are open and there’s something new coming out every day.” The real magic trick is figuring out how to distinguish between the options that will be a good investment for a property and those that will end up just making more work for you and your property team.
Learn more about how to successfully implement new technology in your property and read other great content in the latest issue of BOMA Magazine.
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