Building  Owners  and  Managers  Association  International

Building Owners and Managers Association International

What Are Property Professionals Buzzing about Green Buildings

August 2, 2011

​(New York and Washington - August 2, 2011)


Unique CREOpoint analysis conducted for the Building Owners and Managers Association and Commercial Property Executive magazine indicates that, despite an increase in retrofit projects, new green buildings are creating more online buzz.

The analysis revealed that these online conversations are focused on offices, power generation, energy efficiency, government policy and investment. Individuals, companies and government demand “green” more and more and ultimately not being “green” may mean being obsolete.

The market sentiment about sustainable development continues as very positive, with words like “create,” “great,” “improve” and “growing” ahead of words like “problems” or “risk.”

In addition to North America (most notably California and New York) and France, Germany and the U.K., China and India are the markets most talked about in the context of sustainable development.

CREOpoint, the leader in trusted online networking in commercial real estate, recently mined its own as well as 10,000 sources corresponding to over 1.5 Million online article posts, blogs, videos and social media mentions each month. CREOpoint’s proprietary CREObuzz™ algorithm monitored what was being said online about green buildings and sustainable development in the last 1,000 articles through July 11, 2011. This word cloud highlights corresponding “trending” topics further to BOMA’s annual international conference recently held in Washington, DC.

Source: CREOpoint, the global leader in using online networking to foster trusted communication in commercial real estate. Word size corresponds to frequency of occurrences. Expected words like green, building, projects, and business were removed to reveal more insights. Visit for more about cost effective branding and online influencer marketing. Reproduced with the permission of CREOpoint partner Commercial Property Executive Magazine who will publish this in their August 2011 issue.

What was surprising? The absence of corporate branding. There were no programs such as Cisco’s Connected Real Estate, GE’s Ecomagination and IBM’s Smarter Planet. The only brand names mentioned were LEED, the U.S. Green Building Council and the United Nations. Surprisingly absent were showcase buildings like the Empire State Building or 11 Times Square, or “green” industry leaders such as Allianz, Axa, Autodesk, Bank of America, CB Richard Ellis, Citigroup, Hines, HOK, Johnson Controls, Jones Lang Lasalle. KPF, ProLogis, RREEF, Siemens, Skanska, TIAA-CREF or Vornado Realty Trust.

Henry Chamberlain, President of the Building Owners and Managers Association (BOMA) International, commented: "In my annual State of the Industry speech, I emphasized the increasing role of social media in reshaping how we do business. Social media is now clearly a legitimate business tool in commercial real estate. A few leaders and some best practices are emerging and this is one area where having a sound, well-thought strategy can pay off healthy dividends in the future. A starting point is to properly listen to what’s being said in the cloud. Interest among our members has grown since we first heard about CREOpoint vision 3 years ago.  We are pleased that the CREObuzz™ data-mining tool has cut through the chatter to pick up tidbits of value of importance to building owners and managers. We look forward to working with CREOpoint on future insights.”

JC Goldenstein, CREOpoint CEO and CREObuzz™ Founder, added: “We are pleased to be a Gold Sponsor of BOMA’s annual conference and to partner with them with this study.  Increasingly, online discussions are occurring before, during and after these great events, especially for passionate and viral topics like green buildings where BOMA has so many groundbreaking programs. Nevertheless the entire space remains an open frontier as no one organization has clearly claimed the territory as a thought leader. As owners and service providers now have priorities beyond survival, there is an opportunity for a brand to distinguish itself. Stay tuned for upcoming CREObuzz™ insights about these newcomers and the brand equity they create through the smart use of conventional and social media. We’ll track who makes our online CREObuzz™ awards list throughout BOMA’s 2012 convention. The next 12 months is when the players in our industry recognize the need to define themselves rather than leaving others to do it.”

JC Goldenstein also highlighted that “a number of CREObuzz™ clients are recognizing that having only a limited blog or social media presence means they are not being found in prospect’s Google searches. Expect leading owners and developers to be sharing social insights to begin to influence strategic communication decisions, as well as informing the organization’s objectives, marketing plans and product roadmaps.”

Notes to Editors:

About CREOpoint:
In three years, has become the global leader in using online networking to foster effective and useful communication in commercial real estate. We now have over hundred thousand members and visitors from over 50 countries. In addition, CREOpoint’s CREObuzz™ consulting solutions help clients such as Cassidy Turley, BNP Paribas Real Estate, CB Richard Ellis, Cushman & Wakefield, Ernst & Young, GE Capital Real Estate, KPMG, Les Nouveaux Constructeurs, NAI Global, OSCRE and Real Capital Analytics protect their online reputation, get unique market insights or cost effectively reach those who matter most. The above insights can be refined for differentiating insights by company, market, building, development project or other leading indicators. Let us know if you could also benefit from some of our insights or an alliance with CREOpoint like these leaders have decided to engage in: BOMA, Commercial Property Executive, CoreNet, Euromoney, ERM, IFMA, IREM, MIPIM, NAIOP, NAR, OSCRE, Property Week, Realcomm, REIDIN, RICS, SIOR, the Appraisal Institute, the Real Estate Roundtable, the Urban Land Institute and The Wall Street Journal.

For free real time intelligence from CREOpoint: or on your mobile
@CREOpoint on Twitter

For further information please contact:
JC Goldenstein, CREOpoint Founder and CEO
phone +1 914 310 4189

About BOMA International
The Building Owners and Managers Association (BOMA) International is an international federation of more than 100 local associations and affiliated organizations. Founded in 1907, its 16,500-plus members own or manage more than nine billion square feet of commercial properties. BOMA International’s mission is to enhance the human, intellectual and physical assets of the commercial real estate industry through advocacy, education, research, standards and information. On the Web at

Looking for information and guidance on green and sustainable building operations and practices? BOMA International’s new “Ever-Green” resource site provides a step-by-step guide to finding information, training, best practices, and certification for commercial buildings and management teams – all in one place at BOMA’s “Ever-Green” menu is easy to navigate. Information is organized in steps – starting with free information and resources, such as articles, Web sites and guides, and ending with building certification and recognition opportunities, such as BOMA 360®, ENERGY STAR®, LEED® and Green Globes.  Links lead you to more detailed information and instructions.

For further information about BOMA please contact:

Lindsay Tiffany
Manager of Media Relations
BOMA International
+1 202 326 6365