Building  Owners  and  Managers  Association  International

Building Owners and Managers Association International

BOMA 2010 Education Sessions Deliver Insights into Real Estate’s “New Normal”

June 7, 2010


(WASHINGTON—June 7, 2010) Knowledge is power, and the Building Owners and Managers Association (BOMA) International has dedicated the 2010 BOMA International Conference and The Every Building Show®, June 27-29 in Long Beach, Calif., to helping property professionals better understand the intricacies and challenges of today’s commercial real estate. Five education tracks featuring more than 40 education sessions, led by industry thought leaders, will provide some of the most intimate views into how the most successful companies and individuals are thriving in spite of what has become known as one of the most volatile periods in commercial real estate’s history.

The five educational tracks are:

  • Achieving High Asset Value in a Down Market
  • Assessing Operational Efficiencies & Savings
  • Tackling Today’s Leadership Challenges
  • Equipping Building Engineers for Greater Operational Efficiency
  • Going for Gold: Leadership and Lessons from California.

All 40-plus programs within the five tracks are designed to address the needs of property and asset managers, engineers and executives to ensure a clear understanding of how to succeed in every market. With this goal in mind, some of the most highly anticipated programs of the Conference include:

  • “Making Good Deals in Bad Times: Tips for Creating Successful Negotiations in Today’s Marketplace,” led by Tom Gille, RPA,chief operating officer, CAC Real Estate Management Co., Inc., San Francisco, Calif., will provide a timely primer on analyzing negotiation scenarios, identifying alternatives to a negotiated agreement, recognizing gender differences in negotiation styles, and responding effectively to common tactics like “nibbling,” “swapping” and “screaming!” Gille just might update real estate’s mantra of “location, location, location” to “negotiate, negotiate, negotiate!”
  • “Stimulus Package for Leaders: Strategies for Getting High Performance Teams,” led by Marc Fischer, CCIM, CPM, RPA, senior vice president, director, Management Services, Transwestern, Columbia, Md. Fischer will ask attendees to examine their motivations and learn how to perform better as a team, even when they have widely differing motivators. He’ll also explore the nuances of working together in multi-generational settings and strategies for hiring and training, as well as spotting the malcontents—all essential tools for keeping teams focused.
  • “Green Buildings and Worker Productivitywill  explore the findings of the latest research from the University of San Diego and CB Richard Ellis and case studies that demonstrate the benefits of improving office buildings’ sustainability. Speakers will cover energy audits and retrofits, as well as the benefits of programs such as ENERGY STAR® and LEED, and will also examine technologies available to improve energy efficiency that will lead to increased worker productivity.
  • “Do Green Buildings Peform?” is a panel discussion by the industry’s green pioneers—Brenna Walraven, USAA Real Estate Co., Irvine, CA; Craig Sheey, Envision Realty Services LLC, Folsom, CA; and Al Skodowski, Transwestern, Milwaukee, WI—who will present their strategies, best practices and case studies to illustrate how they have maximized performance in green buildings. 
  • “Facilitating Your Facility Manager: Metrics and Methods for Managing Technical Teams,” led by a panel of four speakers, will empower delegates with the inside scoop on how to foster stronger partnerships between property managers, chief engineers and their technical teams in order to work toward a common goal of best-in-class operations.
  • “Conquering Conflict: How to Reach High-Quality Agreements,” taught by Natalie Brecher, CPM, president, Brecher & Associates Incorporated, Redondo Beach, Calif., is a bonus track that will help attendees learn how to effectively confront differences, resolve conflict and reach agreements … critical skills no matter the environment, but undeniably important during periods of stress and uncertainty.

All programs qualify for RPA, FMA, SMA, SMT, CPM, ARM and SIOR renewal and CPD credits, and some programs qualify for continuing education credits required by many U.S. states and Canada for the renewal of real estate licenses. Some sessions in the Assessing Operational Efficiencies & Savings track can also qualify for continuing education credits toward LEED Professional Credentialing Maintenance. 

Other highlights of the 2010 BOMA International Conference and The Every Building Show will include:

  • General Session panel discussion on Tuesday, June 29,  “Real Estate’s New Normal: A Time of Incredible Challenges and Rich Possibilities” with industry leaders Jim Arce, executive managing director, client solutions, Cushman & Wakefield; Sandra Boyle, executive vice president, development and project management, Glenborough, LLC ; Mike Kent, US president, real estate management services, Colliers International; and David Sears, managing director, JP Morgan Asset Services;
  • Unrivaled networking opportunities with the industry’s best and the brightest from around the world;
  • Updates into how BOMA Internationals’ advocacy team is protecting industry interests on Capitol Hill and in City Hall;
  • Keynote address on Monday, June 28 by noted economist, humorist and actor Ben Stein; and
  • The Every Building Show, featuring cutting-edge products and services to solve the toughest operational challenges and save money.

For more information about the 2010 BOMA International Conference and The Every Building Show, or to register, visit (Note that for every full conference registration, one building engineer can attend free!)


About BOMA International
The Building Owners and Managers Association (BOMA) International is an international federation of more than 100 local associations and affiliated organizations. Founded in 1907, its 17,000-plus members own or manage more than nine billion square feet of commercial properties. BOMA International’s mission is to enhance the human, intellectual and physical assets of the commercial real estate industry through advocacy, education, research, standards and information. On the Web at

Lindsay Tiffany
Manager of Media Relations
BOMA International
(202) 326-6365