Building  Owners  and  Managers  Association  International

Building Owners and Managers Association International

Winter Business Meeting and National Issues Recap (02/10/12)


BOMA Members Take Over Capitol Hill

More than 300 BOMA Members throughout the United States gathered in Washington, DC in early February during the Winter Business Meeting (WBM)  and National Issues Conference (NIC) to ask lawmakers to support commercial real estate’s issues on taxes, energy efficiency and ADA compliance, and to plan a BOMA business roadmap for 2012 and beyond. 

Here are a few highlights:

Tucker Carlson Talks 2012 Election Predictions
The Winter Business Meeting (WBM) Opening Luncheon, sponsored by AlliedBarton Security Services, featured Keynote speaker Tucker Carlson, a contributor to FOX News, the editor–in–chief of the Daily Caller news site and a senior fellow at the Cato Institute. Carlson discussed politics in America including his take on the divided Congress, the administration of Barack Obama, the 2012 Republican candidates and the division within the Republican Party. "Think through how elections work…it should be intuitive. The most qualified guy should win but that’s not how we choose presidents. The candidate has to have the product that meets the perceived need and none of them are selling what Republicans want to buy." Carlson stated, “This is the year that Republicans are really worried. They are eager to hear the truth and are looking for boldness."

BOMA 360 Performance Program® designees from June 2011 to present were also recognized during the Opening Luncheon. To date, more than 350 buildings in more than 50 markets have earned the BOMA 360 designation. BOMA 360 Council Chair Dan Chancey reported on the program growth, highlighting the more than 70 management companies with multiple designated buildings—showing that BOMA 360 is staking a place in the market for buildings measured to the highest standard

Town Hall Discussions focus on Revenue and Membership Growth. During the WBM Town Hall Meeting, BOMA members discussed how their business models allow them to maximize revenue and find new membership niches. Participants broke into small groups to discuss strategies to increase non–dues revenue. Ideas included creating tiered partnership programs, teaming up on events and promotions with competing organizations and being ready with needed educational offerings once education budgets come back. Participants also discussed strategies for increasing membership, such as scheduling one–on–one meetings with current and prospective members, adding new commercial building types such as hospital, condos and casinos, hosting more lunch and learn sessions, adding an "in–between jobs" membership category, and working with universities to gain exposure to the next generation of real estate professionals.

BOMAPAC’s Strong Start to 2012
While the weather outside was anything but frightful, the BOMA all–weather fleeces were still delightful, and in combination with the colorful luggage tags and politically insensitive cookies (who wouldn’t want to bite off the head of Obama, Romney and/or Newt??), brought in more than $7000 to support .This is an exciting way to kick off a new year of fundraising.  BOMAPAC is an important element in BOMA’s advocacy efforts on Capitol Hill; supporting Members of Congress who support our industry is fundamental.

BOMA’s Grassroots Strikes Again!
NIC attendees met with legislators and staff from nearly 200 congressional offices following a "How to Lobby" workshop and some words of inspiration and advice from Congressman David Schweikert (R-Ariz.). From the feedback that keeps pouring in from Hill offices, BOMA’s message has been well received by staff and legislators alike.

Board of Governors Highlights
The Board of Governors approved two BOMA Local Association Name Changes. BOMA/Atlanta is now BOMA Georgia and BOMA/Portland is now BOMA Oregon. These changes will allow for more comprehensive and inclusive representation for BOMA members in these states and regions. The Board of Governors also approved new international affiliate BOMA/Mexico, formerly affiliated as IMEI. Jorge L. Hagg, CEM, president, BOMA/Mexico, was on hand to sign the new affiliation agreement.

During the Chair’s Report, BOMA Chair Boyd Zoccola thanked BOMA members and the many BOMA local associations he has visited over the past several months for helping BOMA achieve high performance through innovation. Zoccola’s BOMA travels have included trips to Peoria, New York, Dallas, Nevada, St. Louis and Phoenix, as well as travel to take part in business meetings with organizations such as BOMA Canada, IFMA, ASHRAE, and the Real Estate Roundtable. Zoccola stressed that as BOMA taps into a mobile audience and leverages technology, it will be important for seasoned industry veterans to team up with younger professionals with new ideas.

BOMA Chair–Elect Joe Markling and BOMA Vice Chair Rich Greninger, presented the Year in Review during the Board of Governors. The presentation looked back on the accomplishments of the past year in Advocacy, Education, Research, Codes, Standards, Information and Networking with a focus on how BOMA is building the national brand and creating members for life. "BOMA’s vision was, and is, to promote a vibrant business environment and to be a partner in the success of our members," noted Markling. "Our programs are focused on leveraging that business environment and developing the tools to claim success." Greninger presented BOMA’s return on investment statistics, which included an ROI for BOMA’s Codes efforts that equal $70,000 annually per building. He went on to explain that for his company, Carr Properties, that ROI will add up to $280,000 in 2012 for four new developments.

View the Year in Review presentation

During his BOMA Pulse presentation, BOMA President Henry Chamberlain presented a snapshot of how current market conditions affect BOMA locals and members and a look at opportunities and challenges ahead. The "Pulse of the Industry" survey found that BOMA’s local associations are generally feeling good about growing membership in the coming year with 54 percent of responders expecting membership to grow. The most pressing long-term challenges include attracting future leadership, attracting the next generation to BOMA and generating non-dues revenue. The most pressing issues facing BOMA members include concerns about vacancy rates, work/life balance demands, asset value and job security. On the hiring front, 2012 is projected to look very much like 2011 with 70 percent of respondents predicting the status quo, 20 percent seeing a bit of hiring on the horizon and 10 percent expecting reductions in staff for the year.

View the Pulse presentation.

BOMA International’s Board of Governors also approved two policy positions - a new policy position on notice and compliance under the Americans with Disabilities Act (ADA) and a revision to its existing policy on preserving a democratic workplace. The new policy on ADA is in response to recently introduced legislation (H.R. 3356) that would protect the commercial real estate industry from "drive by" lawsuits by imposing notice and a compliance opportunity before commencement of a private civil action under the ADA. The second position is a revision to BOMA’s policy on preserving a democratic workplace to align it with the policies currently under debate within Congress and the administration.

Board of Governors guest speaker Gary Shapiro, president and CEO of the Consumer Electronics Association and author of "The Comeback: How Innovation Will Restore the America Dream," stressed the importance of being part of the innovation movement if the U.S wants to continue to hold its global leadership position. "People who believe in innovation will grow the country," said Shapiro.

BOMA Vice Chair Joe Markling announced the 2011 Experience Exchange Report® (EER) Participation Award winners during the oard of Governors meeting.

  • Overall Winners: 1st Prize Winner—BOMA/Philadelphia; 2nd Prize Winner—BOMA/Inland Empire
  • 300 Plus Members: BOMA/Dallas; BOMA Georgia; BOMA/Suburban Chicago.
  • 150 – 300 Members: BOMA/Fort Lauderdale; BOMA/Orange County; BOMA/Silicon Valley.
  • Less than 150 Members: BOMA Wisconsin; BOMA/Sacramento; BOMA Virginia.

BOMA International recognized three BOMA local and state associations this week for their excellence in grassroots and advocacy issues through the Government Affairs Awards of Recognition Program (the "Govies").

BOMA/Chicago was recognized in the Outstanding Government Affairs Committee category for its Emergency Preparedness Committee and Security Subcommittee.

In the Single Government Affairs Program or Seminar category, BOMA/Atlanta was honored for its annual legislative day at the capitol.

BOMA Florida was recognized in the Single Government Affairs Issue category for its work in securing a defeat of Florida Amendment 4.

Time for a Little Fun
Winter Business Meeting and National Issues Conference attendees had a chance to network and catch up with friends and peers during the Opening Reception on January 30 sponsored by Naylor. Senator Mark Begich (D–Alaska) stopped by to wish attendees luck during their Capitol Hill appointments and to ensure them that his office supports many of the tax and energy issues important to BOMA and commercial real estate. After a busy day meeting with lawmakers on Feb 1, attendees traded Capitol Hill stories and successes during the Networking Reception sponsored by ThyssenKrupp Elevator.