 Brookfield’s 300 Madison Avenue |
As the dust from the Great Recession settles, smart commercial real estate firms are already looking for new tools and technology that will set their properties ahead of the pack as the economy begins to recovers and leasing picks up. Brookfield Properties’ Vice President of Operations for the New York Region Edward Fallon, RPA, sees the BOMA 360 Performance Program as one such tool for giving his buildings an edge. Six Brookfield properties in New York City recently received the designation as well as one in Washington, D.C. and one in Denver.
“I thought it was a great opportunity,” explains Fallon. “For one thing, it allowed us to step back and measure ourselves. When you have to put everything down on paper, you realize how good you really are or aren’t. The process of applying for the designation really measured us as Brookfield employees.”
The six BOMA 360 designated Brookfield buildings in New York City include 245 Park Avenue, 300 Madison Avenue, One New York Plaza, One World Financial Center, One Liberty Plaza and 1114 Avenue of the Americas. All are multi-tenanted, Class A assets ranging from one million to 2.4 million square feet. “In each building, our management philosophy is the same: to provide excellent service to all of our tenants,” says Fallon. “Our entire property management staff works together to achieve that goal.”
To that end, property managers and staff have developed excellent relationships will all of their clients. “We really excel at communicating with our tenants. From sharing life safety and preparedness plans to keeping them informed about what’s going on daily at their buildings, we look at our tenants as our partners in making the building great. Because of that, the relationships are outstanding.”
The comprehensive nature of the program was a particular draw for Brookfield. Fallon appreciates that properties are evaluated on everything from emergency preparedness to financial management to community impact. He adds, “There is more to managing an office building than just turning off the lights. You also have to know how to deal with people, how to manage staff, how to be a responsible part of the community.”
Fallon sees the BOMA 360 program as an important differentiator for his properties. “We strive to be the best at all times, but certainly during a down economy, you can’t afford to be less than your best. Having the BOMA 360 designation is proof that we excel at all aspects of property management and operations.”
Learn more about the BOMA 360 Performance Program.
By Lindsay Tiffany